{"id":45,"date":"2006-09-07T22:53:43","date_gmt":"2006-09-07T22:53:43","guid":{"rendered":"http:\/\/halfwaytoreality.com\/?p=12"},"modified":"2006-09-07T22:53:43","modified_gmt":"2006-09-07T22:53:43","slug":"the-rules-of-marketing","status":"publish","type":"post","link":"https:\/\/blog.thompsonsimon.com\/index.php\/2006\/09\/07\/the-rules-of-marketing\/","title":{"rendered":"The Rules of Marketing"},"content":{"rendered":"

One, don’t piss off your customer.<\/p>\n

Two, make them feel valuable.<\/p>\n

Three, give them more than they could possibly want.<\/p>\n

Four, be consistent.<\/p>\n

Okay, I don’t know the rules of marketing, but take a look at the offerings from MarketingProfs<\/a> that accumulated in my inbox this afternoon.
\n\"MarketingProfs<\/a><\/p>\n

I imagine Sharon and Shelley fighting it out in the MarketingProfs office:<\/p>\n

“I don’t care if they’re unlimited, I want to give them out at half-price!”<\/p>\n

“Half price?\u00c2\u00a0 No, I say twenty percent off”<\/p>\n

[one minute later]<\/p>\n

“Maybe that’s a little stingy, how about thirty, it’s their last chance!”<\/p>\n

[Four minutes later]<\/p>\n

“Sorry Shelley for shouting at you, I was wrong. I miss our little chats, can you ever forgive me?<\/p>\n

“Okay, fifty-percent! Can’t talk, he’s here!”<\/p>\n

[Five minutes later]<\/p>\n

“Oh my god, the server’s overheating. We’ve got to do something, quick reduce it to 20%!”<\/p>\n

[Another five minutes later]<\/p>\n

“Okay ladies, enough is enough. These are unlimited seminars, even if they are virtual. If you want to come in tomorrow, I suggest you put everything back as it was!”<\/p>\n","protected":false},"excerpt":{"rendered":"

One, don’t piss off your customer. Two, make them feel valuable. Three, give them more than they could possibly want. Four, be consistent. Okay, I don’t know the rules of marketing, but take a look at the offerings from MarketingProfs that accumulated in my inbox this afternoon. I imagine Sharon and Shelley fighting it out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.thompsonsimon.com\/index.php\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}